In order to keep people interested in the broadcast, Amazon is ready to launch its “Thursday Night Football” streaming service.
The Los Angeles Chargers and the Kansas City Chiefs, two early-season favorites for the Super Bowl, will play in the company’s first-ever NFL game on Thursday. Pregame coverage will start at 7 p.m. ET, as noted by a large banner and countdown clock on Amazon’s home page.com. The game is set to begin at 8:15 ET.
It’s a part of a deal that the NFL and tech giant Amazon (AMZN) announced in March of last year, under which Amazon will have exclusive rights to the NFL’s “Thursday Night Football” games. The broadcasts were moved from the 2023 season to the 2022 season from its scheduled commencement of 2023.
The most recent example of Amazon’s significant commitment to becoming a streaming destination is the game on Thursday. As opposed to traditional cable or broadcast networks, many people will probably tune in to Amazon Prime Video for the first time to watch the game. (Fans in the cities of the teams involved can still watch the game on television.)
To persuade viewers that it represents the future of sports broadcast, Amazon is enhancing the viewing experience in a number of ways. The NFL’s Next Gen Stats, which employ machine learning to forecast stats like pass completion and running yards, will be available to viewers in real time. The X-Ray feature, which gives viewers additional context for what’s on screen, will also be included, according to Amazon.