For subscribers in Canada, New Zealand, Portugal, and Spain, Netflix released its much awaited password-sharing policies. Before going national, the streaming service is testing its crackdown on customers outside of the US. Users will be required to designate a “main location” for their Netflix accounts, and two “sub accounts” will be allowed for users who don’t reside in that home.
Setting up a primary location and paying a small fee for an extra member are two methods Netflix Inc. revealed for avoiding password sharing for members on its streaming service. Users may now easily manage who has access to their account, transfer their profile to a new account, and still easily watch Netflix on their own devices or log into a new TV, according to the leading provider of video streaming services. It’s estimated that 100 million people use shared accounts globally.
The company explained in a blog post that as a result, “we’ve been studying numerous approaches to solve this issue in Latin America over the last year, and we’re now ready to roll them out more internationally in the next months, starting today in Canada, New Zealand, Portugal, and Spain.”
Netflix standard or premium plan members can add an extra member sub account for up to two people for C$7.99 per month per person in Canada, NZD$7.99 in New Zealand, 3.99 euros in Portugal, and 5.99 euros in Spain, according to the company.
The user can move the extra profiles to a new account and avoid incurring the overage fee if an account has more profiles than it is allowed to have. The migrated profiles include all of the customised recommendations and viewing data from the original accounts. The modifications announced on Wednesday will take effect right away and include a new “Manage Access and Devices” page that will allow users to manage who has access to their accounts.
The company lost subscribers in the first half of 2022 as a result of tough competition from rivals, which prompted it to more seriously examine password sharing and offer an ad-supported option.