Lionel Messi roped in as BYJU’S Global Brand Ambassador for ‘Education for All’ initiative

Next to Cristiano Ronaldo, Lionel Messi is the football player most in demand for endorsement deals. He has been appointed as BYJU’S’ global brand ambassador for the company’s “Education for All” project.

Lionel Messi roped in as BYJU'S Global Brand Ambassador for 'Education for All' initiative

Football player and global sports icon Lionel “Leo” Messi has been named the first global brand ambassador of BYJU’S, the premier provider of educational technology, and its social impact arm, Education For All. Messi, the Argentine football team’s captain and a player for Paris Saint-Germain, has partnered with BYJU’S to advance the cause of fair education.

This affiliation with one of the most well-known athletes in the world is consistent with BYJU’S growing global presence and dedication to ensuring that education is accessible, equitable, and cheap for all. BYJU’S created history earlier this year when it was named the official sponsor of the FIFA World Cup 2022TM in Qatar. Throughout 3.5 billion people around the world are fans of football, and Lionel Messi has close to 450 million followers on social media.

The long-term partnership will see Lionel Messi appear in advertisements for BYJU’S Education For All beginning when he begins his final campaign to win the FIFA World Cup 2022TM as captain of Argentina’s national football team. Lionel Messi is regarded by BYJU’S as “The Greatest Learner of All Time” because of his relentless pursuit of knowledge and how it has changed the landscape of sport.

The seven-time Ballon d’Or winner, widely regarded as the best passer, dribbler, and free-kick taker in the world, credits his success to his dedication to learning something new every day. BYJU’S thinks Messi’s unwavering work ethic, love of learning, and interest in the game will make him an excellent role model for hundreds of millions of young people throughout the world.

BYJU’S co-founder Divya Gokulnath commented on this announcement, saying, “As our international ambassador, Lionel Messi is someone we are proud to work with. He is a talent that comes along once in a generation, and the ideals of the BYJU’S brand are deeply reflected in his quest of perfection, all-in mentality, humility, and dependability. He worked his way up from the bottom to become one of the greatest athletes ever. For the almost 5.5 million kids it presently empowers, BYJU’S Education For All hopes to generate opportunities like that.”

“Lionel Messi is the best example of the ability to maximise one’s potential. The greatest learner is also the greatest player, which is not surprising. This collaboration will motivate millions of people around the world to learn more and dream bigger. Football enthusiasts are aware that when Messi is on your side, anything is possible “went on Gokulnath.

Messi also expressed his belief that his collaboration with BYJU’S Education For All will motivate students all across the world. He stated: “I decided to work with BYJU’S because their goal of inspiring everyone to embrace studying perfectly complements my ideals. Lives are changed by high-quality education, and BYJU’S has changed the career paths of millions of students around the world. I want to motivate students to excel and stay there.”