The Adidas x Gucci collection was officially launched on June 7 after months of anticipation. When compared to some of Gucci’s previous collaborations, this one is huge, and it’s building up to be the fashion collaboration of the year. More than 60 products are included in this latest release, which ranges from athleisure items like sneakers, sweatshirts, and tracksuits to more upscale items like skirts, pants, and dresses.
Following the success of Gucci’s collaborations with The North Face and Kering’s stablemate, Balenciaga, Alessandro Michele, the Italian luxury house’s creative director, has launched another massive collaboration, this time with the sportswear brand Adidas.
This latest capsule collection with of Adidas x Gucci, perhaps is one of the most highly anticipated collaborations in recent years, elevates Gucci’s streetwear cred to a whole new level of luxury, combining Gucci’s iconic interlocking double-G logo and horse-bit hardware with Adidas Trefoil and three-stripe insignia.
From classic satin shorts — now in pink for men — to tracksuits with the Adidas triple stripe down the leg, to bucket hats covered in the Gucci logo, this vast collection covers a multitude of options for all genders. Meanwhile, pool slides feature the Adidas trefoil symbol on toweling, and the same flower-like design has been made into an interlocking pattern that looks like it came straight out of 1970s wallpaper.
Gucci’s site read, “Designed by Creative Director Alessandro Michele, Adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. The collection expands on the sartorial streetwear creations with a spectrum of sport-inspired pieces in which the heritage of both brands is encoded in a trio of lines.”
This much-awaited Adidas x Gucci collection is filled with happy and vibrant colors that make it all the more attractive and give it a “nostalgia-driven and contemporary” vibe in equal parts.
This is fun and cheerful, as is everything Michele touches, in a kaleidoscope of colors like green, pink, red, yellow, and blue, as well as turquoise satin. Retro tracksuits, logo-ed zip-through jackets, high-waisted, second-skin shorts, pencil skirts, bell-bottoms, and even bucket caps are all offered.
Meanwhile, Adidas crossbody bags have been given a Gucci makeover, with both brands printed across the front. Carlijn Jacobs, a Dutch photographer, shot the collection and recreated a 1970s sportswear catalog to reflect the historical mood. Michele appears to have taken a journey down memory lane, fascinatingly combining the two residences.
When was the Adidas x Gucci Collection Revealed?
The Adidas x Gucci collection was unveiled during Gucci’s “Exquisite Gucci” runway show in February, which included the brand’s fall 2022 ready-to-wear collection. Rihanna, A$AP Rocky, Jared Leto, Serena Williams, Daisy Edgar-Jones, and other celebrities sat in the front row of the fashion show. The collection is however available from June 7, 2022.
Gucci stores, the Gucci website, and the Adidas Confirmed app are all selling the collaboration.
Starting Tuesday, Gucci will offer various pop-up shops dedicated to the collection. The pop-ups can be found on Melrose Place in Los Angeles and Costa Mesa’s South Coast Plaza.
More pop-up stores will later open on Fifth Avenue, Wooster Street, and East Hampton in New York; on Chicago’s Michigan Avenue; at Houston’s Galleria; at Atlanta’s Lennox mall; at Miami’s Aventura mall; and Toronto’s Holt Renfrew Yorkdale store.
Price range: Prices range from $235 for a pair of gym socks to $4,200 for a large monogram duffel bag in the Adidas x Gucci collection.
Gucci Spring Collection 2022 – Love Parade
GUCCI revealed its Spring Summer 2022 Love Parade campaign, which was shot by fashion photographers Mert Alas and Marcus Piggott and creative directed by Alessandro Michele. Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus, and Snoop Dogg star in the campaign.
It also features Alton Mason, Cici Tamez, Elibeidy Dani, Kuya Okai, Lex Peckham, Lily McMenamy, Luke Clod, Luke Sadler, Metta Irebe, Sam Hough, Sammy Pandolfi, and Souleymane
Marilyn Monroe and Marlene Dietrich, as well as Grace Jones and Lady Gaga, are among the many Hollywood inspirations.