It has been reported that Google is working on an Apple AirTag competitor that could debut at I/O 2023.

There have been rumours that during Google’s next I/O 2023 event, the company will unveil a competitor to Apple’s AirTag. Google Spot is the rumoured name of the product.


Several outlets have speculated that Google would unveil its answer to AirTag during I/O 2023. According to rumours, Google Spot will be the name of the product. There’s also a chance that Google will announce the Pixel 7A mid-range phone, the Pixel tablet, and Android 14 at the event. On May 14th, 2023, the event is scheduled to take place.

To compete with Apple’s AirTag, Google plans to unveil its own item tracker. It is speculated that the Google gadget would be a tiny, circular Bluetooth tracker that can be attached to wallets, keys, and other items to help people locate them using their mobile devices.

Reportedly in development alongside the Galaxy Z Flip 5 and Galaxy Z Fold 5, Samsung’s upcoming 2023 product unveilings will also include a new item tracker.

AirTags, which are tiny circular trackers, can be attached to valuables like bags, wallets, and other items that people often misplace. Apple’s AirTag uses “Find My Network” to track for misplaced items. When activated by the Find My app, the AirTag can also create a sound to help you track down your lost item. In addition, AirTag can make a sound from its built-in speaker to aid in the search for a misplaced object.

A blog article suggests that Samsung’s SmartTag+ uses ultra-wideband technology to locate misplaced items. Google’s rumoured AirTag competitor gadget may use the same technology, according to sources; the specifics may be unveiled at the Google I/O event on May 14, 2023.