The Netflix ad-supported subscription, created for users unwilling to pay for its standard (and pricey) plans, has finally been launched. The new plan is comparable in price to Netflix’s premium plan in India, which is priced at Rs 649 ($6.99) per month.
Finally, Netflix is using commercials to launch its affordable membership option. The popular streaming service announced “Basic with Ads,” its first ever inexpensive ad-supported video streaming subscription, which costs $6.99 per month, or roughly Rs 600. On November 3 at 9:00 am, the new strategy will go into effect.
Just six months after we initially mentioned the possibility of a less expensive advertisements package, Basic with Ads will go live. None of this would have been possible without the dedicated work of our team and the excellent partnership with Microsoft. In the US, streaming has eclipsed broadcast and cable, indicating that the shift away from linear is proceeding swiftly. With Netflix’s new beginning price of $6.99 per month, we’re confident that we now have a price and plan for every fan, the business wrote in a blog post.
Netflix ad-supported plan
The other ad-free Netflix plans won’t be affected by Basic with Ads, but according to the business, starting on November 3, both Basic and Basic with Ads will only offer 720p/HD video quality without the ability to download movies or TV series. 480p display resolution is presently available on the Rs 199 Basic Plan. Some movies and TV programmes won’t be available due to licencing restrictions, which Netflix is working to remedy.
This strategy will first be introduced for 10 days in just these 12 countries: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK, and the US. As a result, it will take a bit longer for it to reach India.
15- or 30-second commercials will air before and during shows and movies for Basic with Ads subscribers. The company asserts that it would give marketers “broad targeting options by country and genre” to help them reach the correct audience. Additionally, it will provide advertisers the power to prevent their ads from showing next to irrelevant content. Netflix will work with DoubleVerify and Integral Ad Science beginning in the first quarter of the next year to verify the viewability and traffic legitimacy of advertising.